Re my previous post, I just had to share this link. Lime Juice is a very interesting sounding new startup in the US - essentially it's a mobile-based social network.
Now, if someone can get this kind of thing working, that REALLY will drive the mobile Internet. By allowing the real world and the Internet to interact in the same place, it'll change the whole nature of the Internet. It'll go through a huge paradigm shift, ridding it of the Web 1.0 stereotype of the antisocial loner surfing the Internet in his mother's basement and the (unfair in my opinion) stereotype of friendships on MySpace or Facebook as being people just trying to show off how popular they are. The Web will be integrated completely into our social lives, as it should be.
After all, if you can meet someone, and become friends with them on a social network there and then, how cool would that be? Plus, you can easily find out if someone's single there and then. It'll be absolutely revolutionary when (NOT if, when!) it happens.